Working with Snapple was such a fun and lively account to work with. In 2023 we created a visual identity, and called it “Ridiculously Flavorful”. In 2024 we updated the identity to be “Snapsolutely Refreshing”. Our campaign visual identity captures the essence of Snapple’s refreshing taste by combining bold stripe patterns, vivid colors, and a playful mix of real fruit imagery and surreal graphics to create a striking visual expression of flavor. - Stripes are the hero pattern of the campaign, anchoring the visual identity with bold simplicity. Their clean, solid forms create a minimalist foundation that supports vibrant color and expressive typography. By varying scale, orientation, and rhythm, the stripes can also evolve into dynamic backdrops, adding energy and movement across campaign assets. - During this time I helped design billboards, updated Snapple’s website, and created storyboards to help animators visualize the type of animation we wanted to display. Seeing my work on billboards in Times Square was an incredible accomplishment. I can finally tell my mom “my work is on a billboard in NYC!”