FOOD FORWARD

FOOD FORWARD

Creative direction/design and paid social content for Adobe's creative suite

Client

ADOBE

AGENCY

DEUTSCH

Year

2024

ROLE

Junior Designer, Art Director, add more here

INFO

Working with Adobe has always been a dream of mine. It was a huge deal for our company to work with a client who's always innovating, wanting to inspire, and pushing the boundaries of creativity. In 2023 Adobe started to integrate more AI tools through their Creative Cloud like Adobe Firefly, Adobe Stock, and Adobe Express. We had the honor of highlighting their new features through creative conceptualized videos on platforms like Instagram, and TikTok worldwide.


As an intern at the time, I wasn't only a designer. I had to be an art director off and on set; Concepting ideas, scouting locations, working closely with copywriters, makers, production, and our prop department. I was fully involved in the video-making process from pre-production to post. Definitely not your typical account, but Adobe isn't your typical client either. Our team successfully created over 200 pieces of content and assets in just one year.  


Here's a few videos I was a part of!



Client

FOOD FORWARD

AGENCY

SELF DRIVEN

Year

2024

ROLE

Designer, Animator, Packaging

INFO

Working with Adobe has always been a dream of mine. It was a huge deal for our company to work with a client who's always innovating, wanting to inspire, and pushing the boundaries of creativity. In 2023 Adobe started to integrate more AI tools through their Creative Cloud like Adobe Firefly, Adobe Stock, and Adobe Express. We had the honor of highlighting their new features through creative conceptualized videos on platforms like Instagram, and TikTok worldwide.


As an intern at the time, I wasn't only a designer. I had to be an art director off and on set; Concepting ideas, scouting locations, working closely with copywriters, makers, production, and our prop department. I was fully involved in the video-making process from pre-production to post. Definitely not your typical account, but Adobe isn't your typical client either. Our team successfully created over 200 pieces of content and assets in just one year.  


Here's a few videos I was a part of!



Website overview

Website overview

Website overview

News letter riso printed

News letter riso printed

News letter riso printed

website blog

website blog

website blog

BTS + Credits

HEAD OF DESIGN: Adhemas Batista

Design Directors: Karen Pham, Erin Burrell, Chelsea Chrisman

Associate Creative Director: Katie Stone

Associate Design Directors: Taryn Oshiro-Wachi, Daniel Gold

Designers: Destiny Greisgraber, Jonny Funes, Vanissa Wong, Gina Marchini

Junior Designers: Carol Lee Diallo, Aimee Toyama

Copywriters: Chloe Puertas, Leo Cvitanovich

Makers: Rishabh Trivedi, Luke Gresback, Philipp Girke, Rohan Francis

Producers: Hannah Wong, Mel Case, Corey Lightner

Strategists: Elizabeth Weinstein, Nico Rud, Jonny Dominguez, Hagop Kourounian

Account: Pamela Lloyd, Margaretta Iselin, Sarah Sabin



BTS + Credits

HEAD OF DESIGN: Adhemas Batista

Design Directors: Karen Pham, Erin Burrell, Chelsea Chrisman

Associate Creative Director: Katie Stone

Associate Design Directors: Taryn Oshiro-Wachi, Daniel Gold

Designers: Destiny Greisgraber, Jonny Funes, Vanissa Wong, Gina Marchini

Junior Designers: Carol Lee Diallo, Aimee Toyama

Copywriters: Chloe Puertas, Leo Cvitanovich

Makers: Rishabh Trivedi, Luke Gresback, Philipp Girke, Rohan Francis

Producers: Hannah Wong, Mel Case, Corey Lightner

Strategists: Elizabeth Weinstein, Nico Rud, Jonny Dominguez, Hagop Kourounian

Account: Pamela Lloyd, Margaretta Iselin, Sarah Sabin



Credits

This is a self driven project, alll credits belong to me