FOOD FORWARD
FOOD FORWARD
Creative direction/design and paid social content for Adobe's creative suite
Client
ADOBE
AGENCY
DEUTSCH
Year
2024
INFO
Working with Adobe has always been a dream of mine. It was a huge deal for our company to work with a client who's always innovating, wanting to inspire, and pushing the boundaries of creativity. In 2023 Adobe started to integrate more AI tools through their Creative Cloud like Adobe Firefly, Adobe Stock, and Adobe Express. We had the honor of highlighting their new features through creative conceptualized videos on platforms like Instagram, and TikTok worldwide.
As an intern at the time, I wasn't only a designer. I had to be an art director off and on set; Concepting ideas, scouting locations, working closely with copywriters, makers, production, and our prop department. I was fully involved in the video-making process from pre-production to post. Definitely not your typical account, but Adobe isn't your typical client either. Our team successfully created over 200 pieces of content and assets in just one year.
Here's a few videos I was a part of!
INFO
Working with Adobe has always been a dream of mine. It was a huge deal for our company to work with a client who's always innovating, wanting to inspire, and pushing the boundaries of creativity. In 2023 Adobe started to integrate more AI tools through their Creative Cloud like Adobe Firefly, Adobe Stock, and Adobe Express. We had the honor of highlighting their new features through creative conceptualized videos on platforms like Instagram, and TikTok worldwide.
As an intern at the time, I wasn't only a designer. I had to be an art director off and on set; Concepting ideas, scouting locations, working closely with copywriters, makers, production, and our prop department. I was fully involved in the video-making process from pre-production to post. Definitely not your typical account, but Adobe isn't your typical client either. Our team successfully created over 200 pieces of content and assets in just one year.
Here's a few videos I was a part of!
Website overview
Website overview
Website overview
News letter riso printed
News letter riso printed
News letter riso printed
website blog
website blog
website blog








BTS + Credits
HEAD OF DESIGN: Adhemas Batista
Design Directors: Karen Pham, Erin Burrell, Chelsea Chrisman
Associate Creative Director: Katie Stone
Associate Design Directors: Taryn Oshiro-Wachi, Daniel Gold
Designers: Destiny Greisgraber, Jonny Funes, Vanissa Wong, Gina Marchini
Junior Designers: Carol Lee Diallo, Aimee Toyama
Copywriters: Chloe Puertas, Leo Cvitanovich
Makers: Rishabh Trivedi, Luke Gresback, Philipp Girke, Rohan Francis
Producers: Hannah Wong, Mel Case, Corey Lightner
Strategists: Elizabeth Weinstein, Nico Rud, Jonny Dominguez, Hagop Kourounian
Account: Pamela Lloyd, Margaretta Iselin, Sarah Sabin
BTS + Credits
HEAD OF DESIGN: Adhemas Batista
Design Directors: Karen Pham, Erin Burrell, Chelsea Chrisman
Associate Creative Director: Katie Stone
Associate Design Directors: Taryn Oshiro-Wachi, Daniel Gold
Designers: Destiny Greisgraber, Jonny Funes, Vanissa Wong, Gina Marchini
Junior Designers: Carol Lee Diallo, Aimee Toyama
Copywriters: Chloe Puertas, Leo Cvitanovich
Makers: Rishabh Trivedi, Luke Gresback, Philipp Girke, Rohan Francis
Producers: Hannah Wong, Mel Case, Corey Lightner
Strategists: Elizabeth Weinstein, Nico Rud, Jonny Dominguez, Hagop Kourounian
Account: Pamela Lloyd, Margaretta Iselin, Sarah Sabin
Credits
This is a self driven project, alll credits belong to me
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