"Food Forward is a nonprofit organization that brings fresh surplus fruits and vegetables to people experiencing food insecurity.
We’ve been on a mission to fight hunger and reduce food waste since 2009, and with the help of supporters like you, we will create a future where everyone in our communities has access to healthy produce."

Going off of Food Forward's already established vision, I created a brand and visual identity for the non-profit organization.

Some keywords I focused on were: friendly, approachable, and community. With this, I created simple graphics as well as a typeface to encompass everything that Food Forward stands for. From mascots to rounding the corners, the tone I created comes off playful, hopeful, and eager to look towards the future and feed people across Los Angeles.